In recent years, with the sales of major domestic construction machinery products reaching record highs, the small excavator market is particularly significant. According to the statistics of China Construction Machinery Industry Association, the sales volume of excavator products in the industry reached 327,605 units in 2020, an increase of 39% over the previous year. This trend not only promotes the booming development of the small excavator market, but also drives the rapid growth of after-market service demand. The rise of small excavator after-market services is becoming an important driving force for the transformation and upgrading of the industry.
Small excavator after-market services cover a variety of derivative services in the process of equipment from sale to end-of-life, including after-sales maintenance, trade-in, parts supply, used mobile phone trading and other links. With the continuous increase in the ownership of small excavators, the aftermarket business demand has gradually expanded, forming a large-scale ecological chain. Industry experts point out that the current aftermarket of maintenance services and accessories has a scale of hundreds of billions, and the used equipment and leasing market has reached the scale of trillions. This huge market potential has attracted the attention and investment of many enterprises.
However, compared with Europe and the United States and other mature markets, the level of development of the domestic construction machinery after-market is still relatively low, the development potential to be further explored. In Europe and the United States market, enterprises attach great importance to the development of the aftermarket, as an important part of the service premium. According to statistics, Europe and the United States mature market after-market business can usually contribute two-thirds of the profits for the enterprise. In the domestic market, after-market business profit accounted for less than 40%, which is in sharp contrast to the huge market potential.
In order to change this situation, a number of domestic enterprises have begun to actively layout small excavator after-market service field. For example, Fujian Xinchang Machinery Engineering Co., Ltd. launched the ‘Xinchang Renovation Treasure’ service to provide customers with professional equipment refurbishment solutions; Xiamen Sime Darby Xinchang Machinery Engineering Co., Ltd. provides customers with a full life cycle of service protection through a perfect service network and personal support. The active exploration and innovative practice of these enterprises is promoting the transformation and upgrading of the small excavator after-market service industry.
Meanwhile, with the continuous development of Internet technology, the small excavator after-market service industry has also begun to improve service quality and efficiency with digital means. For example, through the construction of intelligent service platforms, to achieve seamless online and offline docking, improve service response speed and customer satisfaction. This trend not only helps to improve the overall service level of the industry, but also provides more possibilities for the future development of the aftermarket service industry.
The rise of after-market services for small excavators not only brings new growth points for the industry, but also promotes the transformation and upgrading of the whole industry. In the future, with the continuous growth of market demand and the continuous progress of technology, the small excavator after-market service industry will usher in a broader development prospect.
