In the Canton Fair’s Engineering Machinery section, Shanding Group’s booth was packed with visitors. Its new SD13D small excavator was the center of attention, attracting the attention of buyers from around the world.
At the Guangzhou Pazhou Exhibition Center, the Shanding Group booth remained bustling on the second day of the 138th China Import and Export Fair. Buyers from countries and regions around the world, including Germany, Russia, India, Brazil, and the Middle East, gathered and expressed keen interest in the excavators on display.
The booth was incredibly popular, with a fierce battle for traffic. Walking into the Canton Fair’s Engineering Machinery section, Shanding Group’s booth stood out. The aisles were jammed with customers seeking inquiries and negotiations, and the negotiation area was completely empty. “From opening in the morning to closing in the afternoon, our team barely had time to even have a drink of water. Customer enthusiasm far exceeded our expectations, which is incredibly encouraging!” exclaimed the head of the on-site sales team. The staff enthusiastically, professionally, and meticulously answered every visitor’s questions. Customers of all languages and ethnicities gathered here, expressing keen interest in the exquisite craftsmanship, innovative technology, and stable performance of Shanding Group’s products.

The SD13D mini excavator, a star product, captured the spotlight. Among the numerous exhibits, the SD13D mini excavator captured attention with its superior performance and innovative design. This machine incorporates Shanding Group’s latest technological advancements and meets market demand for efficient and environmentally friendly equipment. Members of the international sales team, speaking fluent English and demonstrating professionalism, provided buyers with detailed explanations of the product’s features, building a bridge to the global market. Through in-depth discussions and on-site demonstrations, buyers from various countries highly praised Shanding Group’s comprehensive strengths and expressed strong interest in cooperation. A buyer from Europe remarked, “The SD13D’s design perfectly meets the needs of our local market, and we are deeply impressed by its efficiency and environmental performance.”
Innovative display, technology and strength earn recognition. Shanding Group showcased not only its products but also its corporate spirit of “continuous improvement and customer first.” At the exhibition, the team provided customers with a comprehensive understanding of the product’s advantages through meticulously designed presentations. Staff expertly answered various technical questions and provided customized solutions tailored to specific customer needs. This professional approach to presentation and communication earned numerous buyers recognition for Shanding Group’s innovative capabilities and technological strength. A frequent Canton Fair attendee commented, “I see the progress of Shanding’s products year after year. Their speed of innovation and understanding of market demand are truly admirable.”
Good news continues to pour in, and cooperation yields initial results. The surge in popularity and in-depth discussions are rapidly translating into fruitful results. The second day of the fair saw Shanding Group continue to experience intensive business negotiations. On the first day of the Canton Fair, Shanding Group successfully secured a strategic partnership with a foreign client, signing an annual procurement framework agreement worth millions of yuan. This significant order not only marked a strong start to the exhibition but also demonstrated strong recognition of Shanding Group’s products and brand from both the market and customers. A representative of a contracted customer stated at the ceremony, “We chose Shanding Group based on our full trust in their long-term technological expertise and consistent quality.”
Behind the glory lies the dedicated pursuit of quality. The dazzling brilliance of the exhibition venue stems from Shanding Group’s years of accumulated experience in R&D innovation, quality control, and customer service. Shanding Group consistently upholds a market-oriented and customer-centric philosophy, with innovation at its core and leadership as its driving force, continuously enhancing its core competitiveness. Products such as the SD13D mini excavator on display embody Shanding Group’s relentless commitment to technological advancement and unwavering pursuit of quality.
The exhibition continued, and the Shanding Group booth remained bustling with activity. Staff members shuttled between customers, introducing products and answering questions, their busy schedule exuding confidence and professionalism. After detailed inquiries, overseas buyers nodded frequently, meticulously recording product features and technical specifications in their notebooks.


