Under the wave of global economic integration, China’s small excavator industry is booming and the scale of export is expanding. With the intensification of competition in the international market, the importance of localised operation of small excavator export is becoming more and more prominent, and it has become a key strategy for enterprises to expand overseas market and enhance competitiveness.
Different countries and regions have different needs for small excavators in infrastructure construction, agricultural development, horticultural construction and other fields. Through localised operation, enterprises can deeply understand the characteristics of the local market and customer needs, and target the research and development and production of small excavator products in line with local working conditions and usage habits. For example, in response to the natural environment of rainy and muddy roads in Southeast Asia and the demand for work in narrow spaces in urban construction, the company develops small excavators with good cross-country performance, compactness, flexibility and ease of operation; in order to adapt to the high requirements of the European and American markets for environmental protection and operator comfort, the company is equipped with high-efficiency, low-emission engines and comfortable and spacious cabs. This approach to accurately meet market demand can significantly improve customer satisfaction, enhance customer recognition and loyalty to the enterprise brand, thereby stabilising and expanding market share.
In recent years, international trade protectionism has risen, and countries have set up trade barriers, such as raising tariffs and implementing strict technical standards and certification requirements. Small excavator exporters will face many obstacles if they only rely on the traditional export model. Localised operation allows enterprises to set up local production bases or joint venture factories to achieve localised production and assembly of products, effectively avoiding trade barriers. This not only reduces import tariffs and transport costs, but also shortens the product delivery cycle and responds to market demand in a timely manner. At the same time, the use of local resources and labour, can further reduce production costs, improve product price competitiveness, so that enterprises in the fierce international market competition to occupy a more advantageous position.
Perfect after-sales service system is an important guarantee for the export success of small excavators. Under the localised operation mode, the enterprise can set up after-sales service centres and spare parts depots in the target market, recruit and train local service personnel, and provide timely and efficient after-sales repair, maintenance and technical consulting services for customers. When the customer’s small excavator breaks down, it can respond quickly and solve the problem, reducing downtime and ensuring the normal use of the equipment. This kind of after-sales service close to customers helps to establish a good brand image of the enterprise and enhance the brand’s reputation and word-of-mouth effect. Compared with competitors, high-quality after-sales service will become an important differentiation advantage for enterprises to attract customers and consolidate their market position, and further enhance the comprehensive competitiveness of the brand in the international market.