Recently, the 134th China Import and Export Fair (Canton Fair for short) came to a successful end in Guangzhou. As one of the world’s largest comprehensive international trade events, the Fair attracted buyers and exhibitors from all over the world. Among them, Shandong Shanding Construction Machinery Co., Ltd (hereinafter referred to as ‘Shanding Group’) stood out from the crowd with its self-developed SD20U (Premium) mini excavator, which won high praise and recognition from customers from countries including the United States, Brazil, Thailand, Canada and Chile.
The mini-excavator exhibited by Shanding Group not only has strong power performance, but also adopts advanced hydraulic system design, which enables the whole machine to significantly reduce fuel consumption while maintaining efficient operation. In addition, the model also has a compact and flexible body structure, which can easily cope with the challenges of various complex working conditions. ‘We are very pleased to see our new product receiving so much attention.’ A Shandin Group executive said, ‘This is not only a recognition of our technology and product quality, but also an affirmation of our brand value.’ He also revealed that during the month-long exhibition, a number of international customers have expressed strong purchase intentions and some orders have already been concluded.
It is especially worth mentioning that professional visitors from the United States, Brazil, Thailand, Canada and Chile showed strong interest in Shanding’s small excavators. A buyer from the United States said, ‘The operation of this machine is very simple and easy to learn, so even novices can get started quickly.’ Another Brazilian customer added, ‘In addition to its excellent performance, I especially appreciate its exterior design, which is both beautiful and practical.’ These positive feedbacks undoubtedly add confidence to Shanding’s further development of overseas markets.
As a matter of fact, Shanding began to lay out the international market a few years ago, and enhanced its competitiveness by continuously optimising its product line and service network. At present, the company has established a comprehensive sales system in Southeast Asia, and has established cooperative relationships with a number of local distributors. In the future, Shanding plans to continue to expand its influence in the global market, especially in countries and regions along the ‘Belt and Road’ route.
With the accelerating process of global economic integration and the in-depth implementation of the ‘Belt and Road’ initiative, the pace of Chinese enterprises’ “going out” is accelerating significantly. For enterprises like Shanding that are committed to technological innovation, how to seize the opportunity to expand the international market has become an important issue in front of us. We believe that with excellent product quality and good brand image, this young enterprise will be able to stand out in the fierce market competition and write its own brilliant chapter.
