How to Improve the Product Competitiveness of Shandin Group’s Small Excavators

Establishing brand image: Focus on product quality and service, win the reputation of customers with high-quality products, and gradually establish a good brand image. Actively participate in internationally renowned construction machinery exhibitions, industry seminars and other activities to demonstrate the strength of the enterprise and product advantages, and improve brand awareness and reputation.
Digital marketing: Using the Internet platform, carry out digital marketing activities such as search engine optimisation (SEO), social media marketing, content marketing, etc., to increase the brand’s exposure and influence on the Internet. By publishing product information, technical articles, customer cases and other content, we attract potential customers and establish interaction and communication with them.
Localised marketing: Set up localised marketing teams or cooperate with local partners in different countries and regions to gain an in-depth understanding of the local market and culture, formulate marketing strategies and promotional plans that are in line with the local market, and improve marketing effectiveness. For example, advertisements in local language media, participate in local industry exhibitions and business activities.
Improve after-sales service and customer experience
Improve the service network: Establish a comprehensive after-sales service network worldwide, including the establishment of maintenance service centres and spare parts warehouses, to ensure that customers can obtain timely repair, maintenance and technical support services for their equipment. Train professional after-sales service personnel to improve service level and response speed.
Provide high-quality services: In addition to traditional after-sales service, we can also provide customers with value-added services, such as equipment leasing, operator training, project contracting and other overall solutions, to meet the diversified needs of customers, and enhance customer adhesion.
Collect customer feedback: Collect customer’s use feedback and opinions and suggestions in a timely manner, and continuously improve the quality of products and services to better meet customer needs and increase customer satisfaction and loyalty.
Strengthen supply chain management and cost control
Optimise the supply chain: establish long-term and stable relationships with high-quality suppliers to ensure the supply quality and timeliness of raw materials and parts. Strengthen the collaborative management of the supply chain to improve production efficiency and reduce production costs.
Cost control: Reduce the manufacturing cost of products by optimising the production process, reducing the procurement cost and improving the production efficiency, so as to be more price competitive in the international market. At the same time, reasonable control of logistics costs, marketing costs, etc., to improve the profitability of the enterprise.